Qualifiers:
The Smart Engine Behind Personalized Engagement in Vezzo
At Vezzo, we believe that true customer engagement goes beyond simple segmentation. That’s why we built Qualifiers—a powerful, dynamic framework that allows businesses to define precise conditions for targeting customers based on real-time behaviors, transactions, and preferences.
What is a Qualifier?
A Qualifier in Vezzo is a set of dynamic rules used to filter, track, and engage customers based on their purchase history, product preferences, locations, and behavioral patterns. Instead of rigid, predefined segments, Qualifiers allow you to create highly specific and evolving customer groups that adapt in real time.
For example, instead of targeting "all customers who purchased in the last 30 days," you can define:
✔ Customers who bought a specific product category in the last 14 days but haven't repurchased. ✔ High spenders who haven’t visited in the last 60 days. ✔ Customers who purchased at least 3 times in-store but never online. ✔ Loyal customers who typically shop on weekends but missed the last two weeks.
How Qualifiers Work in Vezzo
Vezzo’s no-code rule builder allows you to define your own custom Qualifiers without needing technical expertise. Whether it’s product-based filtering, time-based tracking, or behavior-driven engagement, Qualifiers can be tailored to meet the unique needs of your business.
1️⃣ Define the Rules
Choose from predefined qualifiers
Combine multiple filters, such as product-level, location-level, and behavior-based rules.
Or let Vee do define Qualifiers for you automatically.
2️⃣ Real-Time Tracking & Updates
Unlike static segments, Qualifiers are updated dynamically whenever a customer interacts with your business.
Changes in purchase patterns, store visits, and loyalty balances automatically adjust which customers meet the criteria.
3️⃣ Trigger Personalized Engagement
Use Qualifiers to automate marketing campaigns, loyalty rewards, and special promotions.
Assign Qualifiers to loyalty rules, promotions and discounts ensuring that only eligible customers receive targeted benefits.
Use Cases: How Qualifiers Enhance Customer Engagement
1️⃣ Precision-Based Loyalty Rewards
✅ Qualifier
Customers who visited at least 10 times in the last 30 days between 7 AM - 10 AM and purchased an espresso
Send a personalized coupon for a free pastry with their next coffee order.
2️⃣ Detecting Drop-Offs & Reactivating Customers
✅ Qualifier
Customers who purchased Product X at least 3 times but haven’t bought it in the last 60 days.
Send a special offer on that product or a related item to re-engage them.
3️⃣ Personalized Offers for VIP Customers
✅ Qualifier
Customers with a lifetime spend of over $2,000 who have bought from luxury brands at least 5 times.
Offer early access to a new collection or a VIP shopping experience.
4️⃣ Store vs. Online Shopping Behavior Analysis
✅ Qualifier
Customers who visited a store at least 5 times but never purchased online.
Provide free shipping or a $10 coupon on their first online purchase.
